Lamont asked:


I own a start up in need of working capital to begin production for my inventory. My product recently received a huge honor by being given a prestigious award for quality. My bank said I must have a co-signor, My co-signor said I must have pre-orders or commitment to buy from wholesale accounts before he will consider signing.
How do I market my product to potential wholesale customers without attending a trade show, as there is no time or funding for that just yet. Is it enough to offer samples and write a letter?
How can I reassure my potential customers my product is the best when I haven’t had sales yet because I am so new? All I have is the award for highest quality (which comes with a money back guarantee for the end consumer).
Time is ticking – I am supposed to commit to a national advertising campaign and I must secure my loan to do this. Any suggestions would be so appriciated!
Thank you!!!
This product is not food – it’s a juvenile product – not a toy though. You would find them in Dept Stores, Baby Boutiques, etc… It is higher end (think top-notch quality) and would not be found in WalMart type stores.